“Our mission will be accomplished once every organization adopts customer experience, instead of profit, as its driving force.”
Zanna van der Aa, initiator of customer signals management.
Although KSM Factory only saw the light of day a year or so ago, the time is already ripe for new developments. Developments to further realize that same dream whose seed was planted more than 15 years ago, namely…
While studies concerning the role of our subconscious do not entirely concur, they all quote an influencing factor between 75 percent and 95 percent. Given the magnitude of that role, why do the…
The idea began as… “Wouldn’t it be fantastic if, by really looking at people and their specific context, by truly understanding them, we can offer them better services and help get them off supplementary benefit?” A number of years…
One of the benefits of my job is that I get to formulate driver analyses for all kinds of organizations. In turn, this provides me with wonderful, useful insights which many people find interesting. Today, I’d like to share…